By far, my favorite place to buy makeup is Ulta. They have tons of products to make your life easier, their own brand of cosmetics works really well, and they are reasonably-priced. If you are looking for products that make your makeup routine easier and you don’t want to spend a lot of money, I would highly recommend Ulta. They also have really helpful staff members. Don’t be afraid to ask them for help, because that’s what they’re there for, and they know what they’re talking about. For me, I prefer Ulta because they have the widest range of products at all price points and they seem to be consumer-focused. I really appreciate that I can buy makeup, try it out, and if it doesn’t work for me, I can return it with no problems. This makes my makeup shopping experiences stress-free, because I know I can try out different things and not be worried that I’m wasting money if they don’t work for me
They have a great rewards system that’s free to join and gives you points to use toward future purchases. I would also suggest signing up for their email list. They always have sales or coupons that they send out, and occasionally, they’ll run promotions where if you spend $50 or so, you’ll get a free 9 or 12-piece set. It’s all Ulta’s brand of makeup, but the bags they come in are really cute, and I’ve always liked everything I’ve gotten. Plus, when you sign up for their email list and provide your birthday, they’ll send you a coupon for a free birthday treat in your birthday month.
If you tend to stick to drugstore brands for makeup, I would say Target would be where you want to shop. They have a larger makeup section than most department stores, with better quality products. Walmart’s section is comparable, but I don’t think their selection is as good. Plus, Target just added NYX to their collection, which is probably my favorite drugstore brand. Target also runs a lot of coupons through their Cartwheel app, and occasionally in-store they’ll have signs that show promotions to give you a $5 gift card if you spend $20 on certain makeup products or brands. They also carry a lot of good skincare products there, which should be included in your makeup routine. Target is a great place to pick up a few staple items, like eyeliner or blush, when you’re running low and going there anyways.
For me, these are the best places to buy makeup. I don’t mean to suggest that these are the only good places to buy makeup, because that’s not true at all, and there are a few brands exclusive to other stores. However, for women who are just getting into makeup or don’t want to spend a lot of time or money on makeup, I would highly recommend starting with these two places and branch out from there once you learn a little more about your likes and dislikes.